The Junction House

Partnered with The Junction House on a full-scope brand and marketing transformation, focused on strengthening its market positioning, digital presence, customer experience, and long-term growth.

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I developed the brand identity from logo and visual direction to market positioning, supported by audience and competitor research. I also led the brand’s social media management, content strategy, copywriting, content creation, and creative direction—from planning and producing engaging posts and Reels to developing campaigns that built a consistent and recognizable digital presence.

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Beyond digital marketing, I helped reshape the customer experience through menu development and elevated dish presentation, while creating targeted marketing strategies and annual objectives designed to grow brand awareness, reach new audiences, drive engagement, and strengthen customer loyalty.