HOME by Art On The Table

HOME by Art on the Table is a Bali-based home and lifestyle brand created as an extension of Art on the Table. The brand offers a curated collection of homeware, décor, textiles, and lifestyle pieces, blending contemporary design with Bali’s relaxed approach to living.

I was involved in building HOME from concept to launch, overseeing the brand across product, creative, marketing, and digital development.
My role covered the full journey of the brand—from branding, trend research, product development and design, supplier sourcing, collection building, pricing, and visual direction to the complete marketing strategy and execution.

I led the brand’s marketing across campaign development, content strategy, social media management, photoshoot direction, promotional campaigns, email marketing, website development, SEO, product launches, and overall digital presence. I also worked on positioning the brand across its retail and online channels, ensuring a consistent identity and customer experience at every touchpoint.

From developing the products to defining how they were presented, communicated, marketed, and sold, my involvement covered the entire brand ecosystem creating a cohesive lifestyle concept with a strong and recognizable identity.