Harna Wear

HARNA Wear is a bold polewear and movement brand designed around confidence, sensuality, and self-expression. With statement pieces that balance performance and style, HARNA has built a distinctive identity within the international pole and movement community.

I lead the creative and digital marketing direction for HARNA Wear, shaping how the brand is positioned, communicated, and experienced across every digital touchpoint.

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My role spans marketing strategy, social media management, content creation, copywriting, email marketing, campaign planning, and art direction. I develop creative concepts for product launches, seasonal campaigns, promotions, and brand activations—defining the visual direction, messaging, content rollout, and overall customer journey.

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I manage HARNA’s ongoing social presence, from content calendars, Stories, posts, and Reels to community engagement and brand storytelling. I also develop and execute email marketing campaigns, including product launches, promotions, giveaways, and customer-focused communications designed to drive traffic, engagement, and conversion.

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Beyond day-to-day marketing, I conceptualize and art-direct campaign shoots and creative content, develop influencer and ambassador collaborations, and create branded assets such as competition vouchers, promotional materials, campaign graphics, and digital communications.

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My work also extends into e-commerce and growth strategy, including website optimization, SEO, customer acquisition and retention strategies, paid advertising, promotional planning, and campaign performance analysis.

From strategy and concept development to hands-on execution, my role is to build a cohesive brand universe around HARNA—strengthening its identity, growing its digital presence, and turning creative ideas into campaigns that support both community and commercial growth.